mor·al a·gen·cy
/ˈmôr(ə)l/ /ˈājənsē/concept
– The ability to make ethical decisions based on what is right or wrong. A capacity found in individuals and collective entities.
Photo: We Animals
information to reflect on the roles we’ve given animals, all the way from food to companionship
the problem
Latin America is the only region in the animal advocacy movement without a dedicated research organization. Until now, there were no groups doing pertinent beat reporting in Spanish either.
This data gap doesn’t just hinder nonprofits’ strategic efforts, it also creates misinformation by depriving the media of a reliable source to report on these topics. In turn, the general public are not offered enough narratives that present animals as something other than commodities.
our contribution
agencia moral is an agency for Spanish-speaking LatAm reporting news and disseminating research about issues that involve animals and usually affect humans directly.
Its goal is to serve as a go-to source of compelling, fact-checked, and evidence-based information that empowers nonprofits, journalists, and individuals in this geography to advance a future in which animals are seen differently and treated better.
our approach
agencia moral reports on current events, offering perspectives on how our treatment of animals contributes to them. We also disseminate and translate scientific studies on animal issues relevant to LatAm, and seek collaborations with existing research hubs and news organizations to scale up their work. Eventually, the goal is to be able to conduct and offer research of our own to the region.
get in touch
Our services page details other ways in which agencia moral can amplify animal advocacy efforts. You can also email and follow us on social media:
about the founder
Hi, I’m Claudia. I am a communicator with over 15 years of experience whose purpose in life is to reduce as much animal suffering as possible.
After working for giant brands like MTV Networks, Bonafont, and Live Nation’s Ocesa, I found my path at organizations like Mercy for Animals and The Humane League, crafting outreach strategies to connect with the empathy we are all born with.
I founded agencia moral to offer a reliable and compelling source of information for people who care about how our interactions with animals impacts them, the planet, and ourselves.
I hope you are one of them.